Brand Identity & Naming
Client: Doha Experience
Brand Identity and naming for Doha Experience, a tour guide company, stands for immersing in Qatar’s culture through bespoke and exclusive tours.
Doha Experience required a brand name and logo that would accurately represent the unique experiences that clients can enjoy in Qatar. We were tasked with creating a brand identity that embodies the core concepts of friendship, culture, personalisation, and fun.
The tour, named Doha Experience, highlights the city location and cultural aspect. It aims to provide an immersive understanding of Qatari culture through various activities and interactions.
We incorporated the ascenders of typefaces along with the curved letters to reflect the Islamic calligraphy and also to resemble the skyline of Doha. In order to express movement and transformation, as well as to embrace the personalized nature of the Doha Experience tour, I introduced different color schemes in the brand identity.
