Visual Identity, Packaging & Illustration
Little Pharma offers a range of vitamin sprays as a natural,
healthy and safe alternative to traditional supplemental gummies and tablets.
Client: Little Pharma
Pharmaceutical
All images by Howard Budzynski
The Simple Company approached us to create the visual identity and packaging of Wellness Factory's new range for children, Little Pharma. They were looking for a product that would appeal to both kids and their parents.
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To communicate with children under 5 years old, we decided to illustrate little characters representing different baby animals from a farm. The packaging has a calm and light-hearted atmosphere thanks to the use of pastel colors and white.
The colors are associated with childhood animals like pigs, chicks, lambs, and calves, adding to the playful and innocent nature of childhood. Together, they create a tapestry of nostalgia and wonder, weaving cherished memories of youth and the magic of companionship with animals.
The logo was built in a handwritten and comforting typeface, inspired by the brand's name, and can appear in a variety of colours for different ingredient and flavours. Little Pharma vitamins can be found on Wellness Factory website and at Selfridges.
