Brand Strategy & Visual Identity
Client: Vegish
Food Ind.
Brand strategy and visual identity for a deli shop, inviting every food curious who wants to try new flavours to join the shop's welcoming and friendly environment.
Naming is an essential aspect of branding and marketing. It helps to create a unique identity for a product or service and differentiate it from competitors. A well-chosen name can also evoke emotions and associations that resonate with the target audience, making building brand recognition and loyalty easier.
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Through secondary desktop research and in-depth interviews, it was possible to conclude that the world is interested in transitioning its eating habits. Although the vegan and vegetarian options are niched, most are curious about the change. Therefore, we chose an inclusive name that welcomes vegans, vegetarians and foodies to discover new flavours.
To craft a vibrant and memorable brand, we developed a versatile pattern inspired by various perspectives of sliced vegetables or fruits, such as a peach with its pit, an avocado, or an apple. This playful design can be adapted with different background colours, inviting creativity.
